The Human Desire For Wealth And Inclusion - 1394 Words

COME AS YOU ARE: An Appeal to the Basic Human Desire for Wealth and Inclusion Every day, Americans are surrounded by countless advertisements. On the way to work, billboards and radio ads bombard the senses. Most ads are quickly forgotten while others stick with the audience. What makes some ads memorable and others forgettable? The product may be visually appealing, from a desirable brand, or presented as a solution to the viewer’s problem such as anti-aging cream for wrinkles. Such is the case for an ad for The Venetian resort and casino in Vanity Fair, a high-end magazine. Featured in the ad is an older woman sitting invitingly on a luxurious white bed with bountiful pillows. This ad may appeal to a high socio-economic class of viewers with a desire to belong in a high-class society in accordance with a term called snob appeal (134), coined by Stuart Hirschberg, the Associate Professor at Rutgers University. The argument suggests advancing age will not interfere with having fun by targeting a specific audience, using unconventional visual appeals, a logical text structure, The Venetian’s status to establish credibility, and opportune timing. A trip to Las Vegas entails spending several hundred dollars on a hotel alone. Combining this with gambling, shows, sightseeing, flights, and food, the trip can amount to over five thousand dollars. This ad is only attempting to reach individuals who can afford a stay at The Venetian. The majority of Vanity Fair magazine’sShow MoreRelatedHSC English Essay - Belonging1392 Words   |  6 Pagesï » ¿How have your set text and two chosen texts represented different perceptions of belonging or not belonging? Obtaining a sense of belonging is an intrinsic desire inextricably linked to our human nature. 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